Terms of Service

These Terms of Service ("Terms") govern your access to and use of adboard.io ("the Service"), operated by Ecommerce Blues LLC ("the Company", "we", "us", or "our"). By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

Adboard is an AI-powered ad management platform. We provide analysis, recommendations, and execution of ad management actions across connected advertising platforms including, but not limited to, Meta, Google, TikTok, and Snapchat. The Service combines automated AI analysis with human operator oversight to manage advertising campaigns on your behalf.

To use the Service, you must:

• Provide accurate, complete, and current information during registration and keep your account information up to date.
• Maintain the security of your password and account credentials. You are responsible for all activity that occurs under your account.
• Notify us immediately if you become aware of any unauthorised use of your account.
• Be at least 18 years of age and have the legal authority to enter into these Terms on behalf of yourself or the entity you represent.

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe are being used fraudulently.

The Service is offered on a monthly subscription basis. By subscribing, you agree to the following:

• Free trial. New accounts receive a 7-day free trial. You will not be charged during the trial period. If you do not cancel before the trial ends, your subscription will begin and you will be billed.
• Billing. Subscription fees are billed monthly in advance. Payment is due on the same date each month as your initial subscription date.
• Cancellation. You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the current billing period. You will retain access to the Service until then.
• No refunds. We do not provide refunds for partial months of service. If you cancel mid-cycle, you retain access for the remainder of that billing period.
• Price changes. We may change our subscription prices with at least 30 days' written notice. Price changes will take effect at the start of your next billing cycle following the notice period.

To use the Service, you grant us permission to access and manage your connected advertising platform accounts. You acknowledge and agree that:

• You remain the sole owner of all connected ad accounts at all times. We do not claim any ownership over your accounts or the assets within them.
• We will access your accounts to perform analysis, generate reports, and execute ad management actions (such as pausing, scaling, or launching campaigns) based on AI analysis with human oversight.
• You may revoke our access to any connected ad account at any time through your Adboard settings or directly through the advertising platform.
• You are responsible for ensuring you have the authority to grant us access to the ad accounts you connect.

We collect and process ad performance data, account information, and related metrics solely to provide and improve the Service. We are committed to protecting your data:

• We do not sell, rent, or share your data with third parties for marketing or advertising purposes.
• Data is transmitted over encrypted connections and stored securely.
• For full details on how we collect, use, and protect your data, please refer to our Privacy Policy.

The Service uses artificial intelligence to analyse ad performance and recommend management actions. These recommendations are reviewed by a human operator before execution. You acknowledge and agree that:

• While we take reasonable care to make sound advertising decisions, we cannot and do not guarantee specific ad performance results, including any particular level of revenue, return on ad spend, or profitability.
• Advertising involves inherent risks, including the possibility of financial loss. Ad performance is affected by factors outside our control, including market conditions, competition, product quality, and platform algorithm changes.
• We are not liable for losses, damages, or costs arising from ad management decisions made through the Service, whether those decisions were generated by AI, reviewed by a human operator, or both.
• You are ultimately responsible for the ad spend on your connected accounts. We recommend setting platform-level spending limits as an additional safeguard.

Ownership of intellectual property is divided as follows:

• Your content. You retain full ownership of all creative assets, brand materials, ad copy, images, videos, and other content you provide or upload to the Service.
• Our platform. We retain full ownership of the Adboard platform, including all software, algorithms, AI models, user interface designs, documentation, and proprietary technology. Nothing in these Terms grants you any rights to our intellectual property beyond the right to use the Service as a subscriber.

To the maximum extent permitted by applicable law:

• The Service is provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.
• In no event shall the Company, its directors, employees, or agents be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities.
• Our total aggregate liability arising out of or relating to these Terms or the Service shall not exceed the total fees you have paid to us in the twelve (12) months immediately preceding the event giving rise to the claim.

Either party may terminate the agreement at any time:

• By you. Cancel your subscription through your account settings. Access continues until the end of your current billing period.
• By us. We may suspend or terminate your account if you breach these Terms, if required by law, or if we discontinue the Service with reasonable notice.

Upon termination:

• We will disconnect from all of your connected ad accounts within 48 hours.
• Your data will be available for export for 30 days following termination. After that period, we may permanently delete your data.
• Any outstanding fees remain payable.

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We reserve the right to modify these Terms at any time. If we make material changes, we will notify you by email or through the Service at least 30 days before the changes take effect. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the revised Terms, you must stop using the Service and cancel your subscription.