Ecommerce Ad Strategy Blog
Actionable guides on paid media strategy, creative testing, scaling, and attribution — written by experienced media buyers.
Strategy
When to Kill an Ad: The Media Buyer's Decision Framework
Stop wasting money on underperforming ads. Learn the exact rules experienced media buyers use to decide when to kill, pause, or scale an ad — with real benchmarks and decision trees.
Feb 21, 20268 min read
Strategy
Ecommerce Unit Economics: The Numbers You Must Know Before Spending on Ads
You can't profitably run ads if you don't know your unit economics. Learn how to calculate contribution margin, break-even ROAS, and the exact CPA you can afford for every product.
Nov 22, 202510 min read
Strategy
How Much Should You Spend on Ads? A Budget Planning Guide
From bootstrapped startups to scaling brands, learn how to set your ad budget based on your revenue, margins, and growth goals — not arbitrary percentages.
Nov 15, 20259 min read